Symbol Details
Making complex product data easier to understand.
Reimagining a data-heavy experience to help users understand information, compare performance, and take action with greater clarity.
ROLE
PROBLEM
Symbol Details brought together a large amount of market information, but the experience made it difficult to identify what mattered most and move between information efficiently.
GOAL
Create a clearer, more actionable experience that helps users understand data, compare information, and make decisions with less friction.
Pain Points
Overloaded interface : Too much information competed for attention.
Weak hierarchy : Critical and secondary information were difficult to distinguish.
Fragmented navigation : Users frequently switched between sections to access related insights.
Difficult comparison : Comparing performance across timeframes required additional effort..
Low discoverability : Important fundamentals and market statistics were difficult to find.
Redesigning with Intent
From information-heavy to insight-driven.
BEFORE
Information-heavy
Fragmented navigation
Weak hierarchy
Difficult comparison
AFTER
Clear information hierarchy
Structured content
Faster comparison
Improved discoverability
Persistent actions
I explored different ways to restructure the experience while preserving the depth of information required by active users.
Solution
Clear hierarchy : Prioritised decision-critical information.
Structured content : Grouped related information into meaningful sections.
Progressive disclosure : Surfaced essential insights while keeping deeper information accessible.
Persistent actions : Kept important trading actions close to relevant information.
Consistent experience : Created consistent interaction patterns across desktop and mobile.
Impact
40% increase in weekly active users
35% reduction in average task completion time
4/5 user satisfaction
