Advanced Screeners
Simplifying complex decision-making
Redesigned the screening experience to make complex filtering and discovery workflows easier to understand, explore, and act on.
ROLE
PROBLEM
The existing screening experience made it difficult to work with multiple criteria and understand the relationship between different screening options.
GOAL
Create a more intuitive screening workflow that supports both quick exploration and deeper analysis without overwhelming users.
Pain Points
Complex criteria : Users work with multiple technical and fundamental parameters.
High cognitive load : The amount of information made decision-making harder.
Difficult discovery : Finding relevant screening options required effort.
Limited flexibility : Users needed more flexibility when building and refining screens.
Approach
Simplify the complexity without reducing the power.
The existing screener experience made it difficult to build and refine strategies due to scattered data, rigid filtering, and a fragmented workflow.
Key challenges
Complex and non-intuitive filter setup
Limited flexibility in combining conditions
Poor visibility of applied filters and results
High drop-offs during screening
I explored different interaction models to make advanced screening more intuitive while preserving its flexibility.
Modular filter components
Step-by-step vs. single-view filtering
Clearer hierarchy for criteria and results
The final approach focused on a structured yet flexible filter-building experience.
Intuitive filter builder for technical and fundamental criteria
Quick addition, removal, and modification of conditions
Step-by-step filtering
Clear hierarchy for improved scalability
Results
3.5× increase in engagement
Average session duration increased from 1:05 to 3:50 minutes, indicating deeper interaction with the redesigned screening experience.
