I’m Aswathi. I design digital products that turn complex problems into simple, intuitive experiences.

40%

Increase in weekly active users

35%

Reduction in average task time

4/5

User satisfaction

2

Platforms redesigned

FYERS Design System

Building consistency at scale

Evolving a scalable design system to help teams create consistent, reusable, and efficient product experiences.

Laptop showing Bloomy UI

ROLE

Product Designer II

PROBLEM

As the product ecosystem evolved, teams needed a more consistent foundation for designing and building experiences across platforms, themes, and screen sizes.

GOAL

70–80% reduction in design inconsistencies

What I worked on

Audit & Discovery
Audited products to identify inconsistencies, recurring patterns, and opportunities for standardization.

Foundations
Color, typography, spacing, and design tokens.

Components
Reusable components for recurring product patterns.

Patterns
Interaction patterns for complex product experiences.

Documentation
Usage guidelines, states, properties and do's/don'ts.

Governance
Design reviews and adoption practices to improve consistency.The color system was designed to create visual consistency while supporting accessibility and usability requirements.


Color system

Organized colors into semantic categories with clear usage guidelines, creating a consistent visual language across products.

Laptop showing Bloomy UI
Tablet showing Bloomy UI
Tablet showing Bloomy UI

Typography, Spacing & Layout


Introduced a structured type scale for clear hierarchy, readability, and consistency across screen sizes.

Established a standardised grid and spacing scale to create consistent alignment and visual rhythm.

Phone showing Bloomy UI
Laptop showing Bloomy UI
Phone showing Bloomy UI

Impact

The design system established a scalable foundation that improved consistency, efficiency, and collaboration across products.

70–80%
Increase in component reuse

70–80%
Reduction in design inconsistencies

50–60%
Faster design-to-development handoff